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Episode Summary
In this episode, we hear from Robyn
Blakeman, an Associate Professor at the University of Tennessee.
She discusses Guerrilla Marketing and alternative ways to help your
organization be noticed, recognized and remembered.Marketing has changed, but the
principles remain the same. In this episode, we talk about the
fundamentals of marketing and how to create integrated marketing
campaigns. Key takeaway: start with a strong idea that resonates
with your community and maximize its reach through your
media.A chapter in our book,
“Brick by Brick” talks about the importance of creating a good
marketing strategy by relating it to a Psychological principle
known as “Brain Priming”. By using alternative marketing
techniques, you are actually presenting your organization as
different as well as unique.Every organization, whether for-profit or
non-profit, needs a good marketing strategy. It’s almost the same
as the courtship process in humans. In a saturated scenario, almost
every organization makes use of the same marketing methods. Now,
how can you stand out in an ocean of the same thing? - Be
different!Robyn shows us how
traditional marketing methods are transferable to technology and
how trust is still the number one factor when it comes to
developing connection, engagement, and relationships. Listen in to
find out what these aforementioned marketing methods are and how
you can put them to good use.
About Robyn Blakeman
Robyn Blakeman received her bachelor’s degree from the University
of Nebraska in 1980 and her master’s from Southern Methodist
University in Dallas, Texas, in 1996. Upon graduation in 1980, she
moved to Texas, where she began her career as a designer for an
architectural magazine. She next took a position as mechanical
director for one of the top advertising agencies in Dallas before
eventually leaving to work as a freelance designer. Professor
Blakeman began teaching advertising and graphic design in 1987,
first with the Art Institutes and then as an Assistant Professor of
Advertising teaching both graphic and computer design at Southern
Methodist University. As an Assistant Professor of Advertising at
West Virginia University she developed the creative track in layout
and design. She was also responsible for designing and developing
the first Online Integrated Marketing Communications Graduate
Certificate and Online Integrated Marketing Communications Graduate
programs in the country. She has published two texts, The
Bare Bones of Advertising Print Design, and Creative Strategy for
Integrated Marketing Communications. Professor Blakeman currently
teaches design at the University of Tennessee in Knoxville.
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About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.