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Episode Summary
When it comes to the world of modern
fundraising, the rise of search engine optimization and digital
marketing cannot be understated. The importance of SEO is that it
helps match users with relevant content. When your website is
properly-optimized, you are increasing the chances of coming up in
the top search results for people who are specifically looking for
an organization such as yours. This means that because you are
relevant to what they’re looking for, you are bound to get
increased traffic from people who are also more likely to respond
to calls to action.SEO
professionals are experts in increasing the online exposure of your
nonprofit. They increase the visibility that your website has
amongst the internet. The way they do this is by ensuring that it
is accessible by search engines like Google, Yahoo, and Pinterest
(to name a few).They do a
thorough keyword search in order to increase the chances of your
site appearing at the top page of search engines. They also
optimize the internal linking strategy so that links that are
related to a possible blog post or other phrases within your
website can be related to other information available to people on
the site.SEO professionals
suggest things like taking advantage of your location and making
sure that your organization is present on review sites such as
Yelp. Being listed in directories allows the search engine to see
your website and associate it with the organization’s address and
contact information. One important thing to constantly keep in mind
is that Google is focused on providing its end-users with the best
possible experience. - This includes ensuring that your website is
also optimized for mobile devices.Posting content consistently gets search engines
excited. Making sure each site has its own metadata and each page
has internal pages that link to each other creates a high rating
when the search engine is performing its search. Link outreach is a
positive way to bring attention back to your site. This can be done
by writing guest posts within another blog as a guest blogger (just
remember to include a backlink to your site).Our book echoes the importance of having a
proper website. A proper website is search engine-optimized, mobile
friendly, and loads efficiently. This is discussed within the book
by using Amazon.com as a prime example. Its relevance to modern
fundraisers is that a website that ranks high in search results is
almost guaranteed to attract a vast number of visitors. This easily
translates to a substantial increase in potential followers and
donors.Your organization
MUST have a professional website that is designed with its users in
mind.In this podcast
episode, we are joined by David Deitrich, who is set to discuss the
many ways that we can properly perform SEO. Listen in to learn how
you can improve your website’s exposure on the internet.
About David Deitrich
David Dietrich is the founder of Fair Angle,
which demonstrates sone of the many best-practice online
marketing strategies that non-profits can benefit from. David is
committed to providing the very best in optimized strategic
development for non-profits, helping them grow their online
audience rapidly and organically. From there, he can help them
engage and activate these followers to spread the word and donate.
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About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.