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Episode Summary
In order for your organization to
improve its online fundraising chances, it must understand how to
align its Mission, Marketing, and People.Marketing campaigns are all about the who, what,
and where. Who are you reaching, what are their interests, and
where are they located?Becoming very well-versed in the answers to
these questions as it relates to your campaign will ultimately
result in greater key performance indicator results. Knowing this
information also helps you to stay true to who you are and to be
more productive, as well as “Mission-Driven”.A chapter in our book, “Brick by Brick”, shines
the light on the paramount importance of having a definite mission
and how it gives your organization an identity and a purpose that
resonates with the people who you want to ask support from. This
idea is discussed in detail by analyzing how Abraham Lincoln was
able to garner such immense support from the people. And let me
tell you, it was not through deception, coercion, or even any form
of marketing. It was his honesty and his passion for his cause that
enabled him to move the number of people that he did.In other words, a clear, honest
organizational mission helps you stay your course and work with
your particular audience. This will always be more effective than
using trickery, gimmicks, and a campaign that isn’t structured,
planned, or regulated.A
common mistake that many organizations do is to focus on small
pieces of one thing, and small pieces of another put-together
campaign, with no true direction. And in the end, they wonder why
their results aren’t improving.Marketing campaigns are similar to entering the
dating scene. You can go on several dates and have different
experiences will multiple people. You’re not going to fall in love
if you don’t understand the qualities you want your significant
other to have. The real question is how do you attract partners
that have the qualities you want?Understanding how your campaign fits with the
who, what, and where of your targeted audience is imperative.
Generally, in every case, you plan before you implement. Therefore,
creating the marketing campaign plan is essential. It provides a
big picture of the outcome that you are aiming for, as well as the
steps that should be taken to achieve your set goals.In this podcast, we are joined by
Matisyahu Goren, who is a platform director and podcast host, to
delve into the importance of defining what your organizational
goals are to create a clear picture of the results that you want to
achieve.
About Matisyahu Goren
Matisyahu Goren is the director of Mission Driven, a platform for
Jews to define their unique mission, develop the tools they need
for success, and make the world a home for God. Author of "The Long
Short Way: How To Succeed After Yeshiva". Host of the hit Podcast
"Mission Driven: The Long Short Way", which has interviewed
Matisyahu is a professional basketball coach of NBA and
international players. He and Coach Steve Campbell co-founded The
Scholarship Makeover Foundation, which provided physical training,
life coaching, test preparation, and academic consultation to 42
players who obtained college scholarships all while a student at
Cal State Northridge. He left it behind to attend Mayanot of
Jerusalem for two years. [av_button_big label='Join the Grow
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About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.