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Episode Summary
You can create an authentic
fundraising experience that is as interesting as it is strategic.
All you need to do is to know your story and find leverage in what
distinguishes you from the rest.Marketing trends are great to watch because they
give you a sense of what’s out there and what people are responding
to. However, just
because a trend works for one organization doesn’t mean it will
work for yours. Each organization has its own purpose, views, and
mission. Your organization’s mission will become the backbone of
your story.Staying true to
your mission and being creative in the process will help you find
your story and share it with passionate people who can intimately
relate with your story. Find your tribe and share your story.
Package your story into your marketing campaign and see how
storytelling can easily help others understand your mission.All brands and organizations
(whether they’re nonprofits or not) have stories that ensure that
they both gain new supporters and retain loyal supporters.Your story and your brand go
hand-in-hand. Although design is very important, establishing your
brand goes far beyond creating a logo and a style guide.Branding is the combination of your
story, personality, and values. What words, feelings, and visuals
come to mind when you think about your organization? What about
when others think about your organization?Branding even goes beyond showing your audience
who you are and what you’re like. It’s also a matter of creating
real estate in your audience’s minds. Your audience may know you,
like you, and trust you - but will they remember you?Branding is an exploration in trust.
A chapter in our book, “Brick By Brick”, delves deeply into the
importance of having a great backstory. A prime example wherein
this concept is so properly and commonly executed is in the way
that superheroes are so successfully marketed. Superheroes and
brands have more things in common than what you might think. You
can read our book to find out what these commonalities are and how
they can greatly affect your fundraising campaign.In this episode, Drew Neisser, of
Renegade, shares some moments of storytelling in action. Listen in
as he explains why it’s important to think for yourself and to
reflect on how to market effectively with a genuine story.
About Drew Neisser
Drew Neisser, founder and CEO of Renegade, is a recognized
authority on cutting-edge marketing techniques having won
enumerable awards for creativity and campaign effectiveness. Part
strategist, part ideator and part therapist, Drew is well known to
numerous CMO’s as their secret weapon. Recognized among “50 Thought
Leaders over 50” in 2014 & 2015 by Brand Quarterly, Drew is a
prolific blogger for a long list of online publications including
Forbes, FastCompany, SocialMediaToday, MediaPost, TheCMOclub,
CMO.com and SmartBrief. A frequent speaker at a wide range of
events, Drew’s been a featured expert on ABC’s Nightline and CNBC
as well as The New York Times, Adweek and Digiday, among others.
Through a long-time partnership with The CMO Club, Drew has met and
interviewed well over 100 CMOs in the last five years for his
articles and for his first book, The CMO’s Periodic Table: A
Renegade’s Guide to Marketing. Drew is a trusted advisor to many of
these CMOs and authors the highly praised CMO of the Week column
for Social Media Today and TheCut, his coveted monthly newsletter.
He regularly consults on digital and social media trends via the
GLG network and currently sits on the boards of the Urban Green
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About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.