[av_social_share title='Share this entry' style='' buttons=''
custom_class='' admin_preview_bg='']
Episode Summary
There are ways that you can raise
money, save money, and receive grants to improve your
nonprofit’s operations.Google Grants is one of these ways that can help
organizations earn up to $10,000 per month in grants. All you have
to do is:
Select
words that are related to your cause.
Write
short text ads using Google’s online system and choose landing page
for each ad.
Pay
attention to the ad as it shows up in the search results that are
related to the keywords you selected before.
Encourage people click the ads to donate to your
cause. Make sure the ad is compelling.
One tool that fundraisers can
utilize to improve their campaign is a funnel. A funnel is a
marketing tool that allows organizations to direct their leads
toward a call to action, this call to action usually asks for a
donation or volunteers (as is the case for nonprofits) and sales
(for businesses).If you
provide a subscription page for people in your community to sign up
and support your organization, and then provide a confirmation page
that thanks your new subscriber, then you would have created an
email opt-in funnel.Take
that email opt-in funnel and add an option to donate to a special
campaign on the confirmation page, and then you’re well on your way
to creating fundraising funnels that convert website visitors into
donors. But, if only it was just that simple… Because here’s the
truth… It’s not.In order to
convert visitors into donors, we need to nurture them and create
trust in your relationship. We need to create a strong connection
with our audience through discovering what messaging immediately
resonates with them. And, we need to consistently build on their
preferences to provide ways to enable them to deepen their
involvement and support.One
chapter in our book discusses the use of marketing funnels in
detail, along with the importance of having an updated website. The
principle behind this to make it easy for your supporters to give
their support, to guide them at their own pace, so that when
they’re ready to give, they do so freely and whole-heartedly. There
is no need for subliminal influence, deception, or any of the sort
of underhanded trickery. A genuine, honest campaign is what truly
gets you support. Our book follows the example of one of history’s
most loved figures, Abraham Lincoln, in his quest to eliminate
slavery and to ultimately save the soul of the nation.You can build a community that takes action.Remove ANY distractions. Have a clear purpose
and no more than ONE call to action…Use messaging that stands out…Create content that is clear, direct
and easy to relate to from the reader’s point-of-view. Structure
your steps. Organize smaller steps in a logical way that teaches
your community members to interact and engage with your content
that calls to action…Find
what readers identify with…Focus onWHAT matters to YOUR
audienceand what they base
parts of their identity on. For example: create connection, provide
ways for your readers to connect by visiting your website, joining
your mailing list or following you on social media.All of these strategies will
bringYOUandYOURreaders closer…Remember to check out the podcast as
we are joined by Jackie Posada-Hess who’s going to help us learn
more about raising money, saving money and receiving grants
for Your Non-Profit.About Jackie Posada-Hess GEMZ founding member
Jackie Posada’s career has been in the marketing, business
development and sales for over 25 years with the last 15 years
being an online/offline entrepreneur Small business, Nonprofit
Consultant. She has been heavily involved with helping the Latino,
minority community start and grow businesses and nonprofits as
well. She has facilitated marketing bilingual trainings for
Building Contractors, local small businesses as well as nonprofit
organizations. [av_button_big label='Join the Grow Your Non-Profit
Facebook Group!' description_pos='above'
link='manually,https://www.facebook.com/groups/growyournonprofit/'
link_target='' icon_select='yes-left-icon' icon='ue8f5'
font='entypo-fontello' custom_font='#ffffff' color='theme-color'
custom_bg='#444444' color_hover='theme-color-subtle'
custom_bg_hover='#444444'
custom_font_hover='#421c52!important' custom_class=''
admin_preview_bg=''] Click here to join a community of non-profit
professionals leveraging digital marketing and technology to grow
their communities and improve their fundraising
systems. [/av_button_big]
About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.