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Episode Summary
Your online fundraising strategy can
always improve and become more innovative. Gaining new knowledge
and keeping up with an evolving industry places your organization
on the path to growth and this ultimately allows you to accomplish
bigger and greater goals. You can do these by employing some of
these strategies to help you attract new donors, increase
engagement, and make better use of technology.Fundraising starts in-house.Your staff is going to be the start of the
fundraising movement. They are going to begin the search for
lucrative prospects and may even turn them into donors. Why not
reward your staff for successfully bringing in these donors? An
incentive program not only motivates your staff but it also ensures
that they are going to be working with high standards to earn these
incentives. This strategy is commonly used among organizations
whether they are for-profit or non-profit.Before you begin this process though, you should
decide if the organization has the ambition.You need to have have a strong mission that’s
enough to motivate your employees to want to make change. You need
to determine if yearly incentives for every employee is enough to
motivate them to perform their tasks properly and with
dedication.You also need to
determine if your investment in the employee incentive program
would lead to a reasonable return of investment and if this
incentive program is enough to attract and retain talent in the
future.These are all factors
that you should be discussing with your board of directors. You can
also think about surveying your employees to get their thoughts and
opinions on the matter.Understand WHY donors
giveUse a donor management
system to track activity and preferences for your donors. Not only
to track the amount of money each donor contributes, but to also
track steps in outreach, participation, and relationship
building.You may wish to
segment donors who have similar reasons for giving. Then, you can
provide means for your donors to further build on and fulfill these
reasons.Giving is a personal
decision. Consider how you’ll recognize each person. This can be
based on the amount of the contribution, how many times a year they
contribute, or just an overall thank you to everyone who donates.
Afterall, feedback is one form of motivation in itself.Incentives can be developed for
moving up through contribution levels. This can be exclusive
events, gifting suites, or even a huge raffle. Go
Mobile!In the modern scenario,
almost every adult has a smartphone. You have to take this into
consideration as people tend to use their mobile devices over their
computers. In accordance with this principle, you have to analyze
how much of your web traffic is coming from mobile devices. This is
going to tell you if going mobile is a great choice for your
nonprofit (though having the option is always nice). From
here, you can discover how many people are utilizing the donation
form from a mobile device. Watch the trends change in your
analytics and see how it worked and how it can be improved.Simplify Giving Capabilities on Your WebsiteWhen people want to donate, they want it to be
simple and easy (same goes for people who don’t yet know they want
to donate). Add the donation button to the top of your website.
Include video footage sharing what you do and why a person should
contribute. Keep your forms manageable and not overwhelming. The
flow of your form should be logical and is should sense. Make your
call-to-action as clear as can be. This will make receiving
donations easy and simple.Use Your Resources WiselyNot utilizing technology for your
business is like not putting gas in your vehicle.Without using technology and
resources wisely, marketing campaigns and community engagement
projects would be quite challenging. Furthermore, collecting data
from your community members regarding what they like and don’t like
would be a hassle.Customer
service depends on your effective use of technology. By making good
use of your resources, you’ll be able to answer questions from your
community members right away. All of this has led to a new
generation where technology matters. Technology is the epicenter of
the business world along with the way that we are able to increase
the amount of customer satisfaction, reach, and overall happiness
through its effective use.Nonprofits are able to improve the ways in which
they share a message significantly. The tone, voice, and emotion
tied to their message can be conveyed in such an honest and
captivating manner. People are able to actually see the reason why
a nonprofit is fighting for certain people and doing anything they
can to spread the word and show people the magnitude in which
others are struggling. In this regard, we can refer to a chapter in
our book, “Brick by Brick”, where we state that developing your
brand is one of the first important steps to take when fundraising.
This principle is further emphasized in the book as we try to
analyze how Abraham Lincoln was able to gather as much support as
he did when he sought to eliminate slavery.The ability to influence the greatest good for
the greatest number has increased through technology. Because of
this, nonprofits are now able to take advantage of available
resources to affect substantial change in the world.In this podcast, Marjorie Moore of
501Crossroads talks about how she got started with nonprofits and
how she has seen fundraising change over time. She tells us about
some of her favorite ways to create engagement within a community,
the roadblocks she has faced, and her predictions for how
nonprofits will adapt to changes in technology over the next 5
years.May the tips in this
podcast give you insight on the ways that you can use fundraising
to attract new donors and some creative thought for you and your
organization. We would love to hear what you are currently doing
and if any of this information was helpful to you.
About Marjorie Moore
Marjorie Moore co-founded the 501 Crossroads Podcast. She has a
background in radio and television broadcasting and loves to grow
agencies into first class organizations that can share their vision
and build consensus amongst the board, staff, volunteers, donors,
clients and other constituents. Marjorie has experience
working on international boards and, in the for profit sector,
bringing insight to budget building and organizational financial
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About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.