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Episode Summary
It’s notjustabout mindset that determines the success of
your fundraising.We all have
things that we want to do. We all want to make an impact wherever
we can and we all want to feel good about the work that we
do.A successful fundraising
campaign isn’t just about mindset. It’s about much more than
that.Successful fundraising
is about figuring out how to make the pieces of your puzzle work.
It’s about synchronicity and timing. It’s about building
relationships and giving people the power to influence
change.Figuring out who you
are and surrounding yourself with people who understand your
mission as much as you do is an integral part of successfully
championing a cause.You need
to learn to love what you do, regardless of the difficulty that the
tasks may bring. This dogged determination and utmost willingness
to make a sacrifice is paramount to the success of your
campaign.But this isn’t all
that you need. You may have all the fuel you could ever need, but
without knowing how to actually drive a car, you aren’t going
anywhere. And all that fuel, all that passion and determination,
won’t amount to much without the proper strategies.Somewhere along the road, you’re
going to encounter a few bumps. Some will be bigger than the others
but you should perceive all of them in the same manner - as a
learning experience. And with each learning experience, you need to
be able to create a strategy that coincides with the lesson that
you’ve learned.Our book,
“Brick by Brick”, discusses a few ways on how you can polish your
strategies so that you are able to produce more results while also
minimizing the wastage of resources. You may have all the things
you need for a fundraising campaign, but for you to fully realize
your goals, you need to analyze your processes and optimize them to
prevent the unnecessary expenditure of resources; because one way
to slow your progress is by exerting effort that really isn’t
necessary, to achieve results that aren’t truly up to your
standards.In this episode,
Beth Kanter, author ofThe
Happy, Healthy Nonprofit: Strategies for Impact Without
Burnoutshares to us the
strategies that keep her energized and focused on her mission
everyday, as well as a narrative on how she began her nonprofit
fundraising journey.In this
podcast episode, we’re going to talk about maintaining perspective
and being able to work with a clear mind, and how this can help you
avoid getting burnt out.We
discuss some of the characteristics of a healthy organization,
board, and community along with some of the best leadership
strategies for young adults to help prepare themselves as future
leaders.We’ll also be
talking about making connections, measuring your audience’s
reactions, and using data (qualitative and quantitative) to help
you build your own community. We’re also going to discuss the
challenges that you may encounter as you progress with your
fundraising campaign and how you can overcome them.Best of all, Beth gives listeners
her #1 suggestion for what you should take action on for your
organization if you’re looking to find that special balance.
About Beth Kanter
Beth Kanter is the author of Beth’s Blog: How Nonprofits Can
Use Social Media, one of the longest running and most popular
blogs for nonprofits. Beth has over 30 years working in the
nonprofit sector in technology, training, capacity building,
evaluation, fundraising, and marketing. She is an
internationally recognized trainer who has developed and
implemented effective sector capacity building programs that help
organizations integrate social media, network building, and
relationship marketing best practices. Beth is an expert in
facilitating online and offline peer learning, curriculum
development based on traditional adult learning theory, and other
instructional approaches. She has trained thousands of nonprofits
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About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.