Feb 24, 2018
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Episode Summary
Let’s get real in this episode on
data and understanding what works for you. Geoff Livingston
provides knowledge based on his many experiences working with
nonprofits that took years to learn. Data is full of surprises and
if you watch carefully, you can find trends that help you better
connect with your audience and actually get your message in front
of your donors in way that catches and holds their
attention. Knowing your
audience not only allows you to tailor your communication to your
target market’s preferences, but it also allows your organization
to come across as one that is familiar with its supporters.
“Repetition builds
familiarity” after
all. Best practices and
benchmarks are a great way to see what’s happening on a larger
scale and they can certainly help guide you in your marketing, but
there is a lot to be said for studying your own data and finding
what works for you; because, what works for someone else may not
necessarily be what works for you and what works for you may not be
accurately represented by these industry trends.
Know your people. Know
yourself. And to thine own
self, be true. (William
Shakespeare) How?
Data. Lots of it. Listen in to learn
how to use your data to help you create effective communication
tactics and to ultimately help you strengthen your relationships
with your members.
About Geoff Livingston
Geoff Livingston is the CMO of
Legends of Learning, an
edtech start up in Washington, DC. Before joining Legends of
Learning, he start and sold Livingston Communications, a social
media boutique, as well as communications firms
Zoetica, and Tenacity5 Media. Professionally, Geoff
has advised more than 10 members of the Fortune 500, including
AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi
Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also
advised numerous start-ups, mid-cap companies, and nonprofits,
including United Way of America, Live Earth, The Case Foundation,
Razoo, Environmental Defense Fund, the Philanthropy 2.0 Project,
Tekelec, Network Solutions, Vocus, the Washington Nationals, and
Sully Erna (Godsmack lead singer). [av_button_big label='Join the
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