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Episode Summary
Building relationships is one of the
most important skills that you, as a non-profit, should learn. It
is the precursor to being able to build communities, and every
seasoned fundraiser will always emphasize the importance of having
a supportive non-profit community.In this episode, we are joined by Rachel
Pedersen who shares some wisdom on community building by using
different types of technology, relationship-funnels, and
impact-driven storytelling.And this concept is exactly what you’d find in
our book, “Brick by Brick” where we let our readers in on a few
secrets on how you can create new relationships and strengthen them
through storytelling. Our book briefly takes you to a foster care
scenario and the challenges that a family encounters when trying to
build a relationship with their foster child and how these
challenges can be overcome by something so simple as a
story.Rachel has been taking
the online marketing industry by storm and is one of the most
influential and sought-after social media strategists to work with.
She is also the founder of Social Media United, where she has grown
an amazing community of students, friends, and teammates.This social media queen just spoke
at Funnel Hacking Live this past week in Orlando and today, she
joins us to tell us the importance of building and maintaining
strong relationships, as well as focusing on creating real,
tangible, impact and how these things effectively propelled her
marketing. Rachel also shares many of the major epiphanies she had
when it came to community-building.Non-profit communities rely heavily on
relationship-building. So, Rachel gives us the real deal on the
ins-and-outs of her relationship-based funnels, and breaks them
down to explain what these funnels are and how they can be used by
non-profits to build communities.Then, she gives her recommendations on what
non-profits can do to improve the way they build relationships
online. We also get into the technicalities of email marketing
through lead-nurturing emails and why it’s so important in your
fundraising campaign.If
you’re wondering about technologies and marketing strategies that
are on the horizon and are especially intriguing or exciting to
try, you’ll definitely be glad you listened in on this podcast as
we discuss these with Rachel.Rachel has brought together a very tight-knit
community and she speaks from her experience on how non-profits can
also create strong communities; the kind that truly comes together
to share and show their support for a common cause that they
genuinely believe in. Listen in and find out how you too, can grow
your communities and create massive engagement.
About Rachel Pedersen
Rachel Pedersen is a Social Media Strategist recognized by Content
Marketing Institute as one of the Most Influential Online
Marketers. Rachel has been featured on top publications such as
Huffington Post, Cosmopolitan, The Daily Mail and more, as well as
on top podcasts such as Entrepreneur On Fire. Rachel is the founder
of Social Media United, a leading online university for those
aspiring to become successful social media managers and
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About the Podcast
The Grow Your Non-Profit Podcast helps inspired non-profits build and engage their communities so they can improve their online fundraising without tech overwhelm or marketing hype.